Marketing consultant & fractional marketing director
Grow your business. Keep your customers. Love your marketing.
Senior marketing expertise for B2Bs. Without the full-time price tag.
Let's get your marketing on track
You know you should be marketing your business, but you don't have the resources in-house, you're short on time, or you're just not sure where to start. I can help.
It's time to focus your marketing on not only getting new customers, but ensuring they keep coming back, too.
Services
Get the expertise you need, when you need it.
Understanding your customers is at the centre of what I do. I combine my background in Market Research and Customer Experience, along with over 15 years of B2B marketing expertise, to get your marketing working across the whole customer journey.
Ongoing marketing support
Bringing experience and leadership to your team as your Fractional Marketing Director or interim marketing support.
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Marketing audit
Get a clear, realistic roadmap to guide your marketing activities, aligned with your business goals and available resources.
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Project delivery
Let me help you tick off your marketing projects, such as a rebrand, a new website, a product launch, customer journey mapping, or a customer feedback programme.
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Borrow my brain
An hour packed with marketing advice to give your business a kick start. Gain clarity, inspiration and practical steps to move your marketing forward.
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Meet The Flunnel
Attract the customers you want and keep them coming back
You may have heard of the marketing funnel or the HubSpot flywheel model, but this is The Flunnel! A model to help you think about the complete journey customers go on with you.
What people say
In their own words
Fractional marketing director
Kat quickly understood our business and goals to offer valuable marketing direction and plan the necessary activities. Kat became an integral part of the team, providing senior-level marketing support across strategy and execution. Kat brings a wealth of knowledge and experience, combined with enthusiasm, energy and a desire to succeed.
Project-based support
Kat has supported us across numerous projects, most recently our brand refresh. Kat headed up the project, which included understanding our business and where we want to take it, gaining input from the team through engaging workshops, and providing marketing direction, a clear plan and brand guidelines. The project has exceeded our expectations and will be instrumental in driving the business forward.
Customer Experience Workshop
Kat delivered a brilliant workshop for us. It was thought-provoking and all of the attendees went away extremely happy. It was clear that Kat has both the knowledge and the passion for her subject. Highly recommend.
Workshops & mentoring
Kat has delivered a number of excellent and informative workshops for the Abri CREATE business program. Her presentation skills are excellent with a relaxed and personable approach. All workshops have been well thought-out with powerful content that can really help benefit all different types of businesses. Kat is also a business mentor for the CREATE project and has been helping our members on a 1:1 basis around marketing and sales which has been extremely valuable to mentees.
Ready to find out more?
Book a call to discuss your requirements in more detail and see if we're a good fit.
Fractional marketing director
FAQs
What is a Fractional Marketing Director?
A Fractional Marketing Director provides senior marketing resource on a flexible or contract basis. This means you can get senior support when you need it at a fraction of the cost of hiring a full-time executive. This is helpful when you know you should be marketing your business, you need senior-level support, but you currently aren't in a position to recruit for the role.
Does a Fractional Marketing Director only work on strategy, or can you help with execution too?
My clients tend to want help with developing the strategy, building a plan and getting things done, so that's what I do. A strategy and plan are vital, but it can all fall apart if there's no one to own the execution. I'm a proud generalist who can support across a broad range of activities, but I also know when it's time to call in specialists (and who to call!)
How much does a UK Fractional Marketing Director cost?
I know this is annoying, but it's hard to give you an exact rate. The level of investment will depend on the type of support you need, the output requirements and the exact working arrangement. The good news is that this can all be agreed in advance so you know exactly what you're paying for.
The blog
Latest thoughts, musings and the things I'm learning
Customer-focused marketing for tech-based ventures
There are heaps of well-known phrases about being customer-focused. They’re easy to say, harder to live by.
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5 time-saving ways to repurpose a blog
You’ve put the time, effort and energy into creating a well-crafted blog, but are you making the most of it?
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Effective ways to create a buyer persona, even when you don’t have customers (yet)
Most of the advice on how to create a buyer persona relates to speaking to your customers. But what if you don’t have any yet?
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