Kat Hounsell sitting at a table with her laptop, smiling into the camera

Customer-focused marketing for B2Bs with big ambitions

Understand your customers so you can attract the clients you want and keep them coming back.

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How I can help

If you’re short on time or don’t have the resources in-house, working with marketing consultant (that’s me), can get you the expertise you need, when you need it. 

I’ll help you develop the right marketing strategy and execute the plan to gain new clients and deliver repeat purchasers. 

Because growing your business is not just about getting new customers. You want them to stick around and keep coming back, too.

Virtual / fractional marketing director

If you’re not ready to recruit a full-time marketing director, I can be your senior marketing resource, providing direction, focus and day-to-day support.

Marketing strategy and planning

Whether you’re just starting out with your marketing strategy, or you want to ramp up your marketing efforts, a clear strategy and plan will help to achieve your goals.

Marketing review and audits

If you’re not sure where to start with your marketing or want a fresh perspective, it’s time for an audit.

You’ll come away with a clear roadmap for your marketing and business development efforts.

Customer experience consultancy

No matter the size or type of your business, the customer experience plays a vital role in whether your customers will return and recommend you. Discover the improvement you can make to have the biggest impact.

Content and collateral creation

Covering content strategy, content planning and content creation. I’ve help you to develop valuable conversations with your audience.

Marketing project management

Branding project? New website? Product launch? 

If you lack the time or marketing resources in-house to manage and execute your projects, outsourcing can help fill the gap when you need it most.

Ways to work with me

What people say

Kat has supported us across numerous projects, most recently, our brand refresh. Kat headed up the project, which included understanding our business and where we want to take it, gaining input from the team through engaging workshops, and providing marketing direction, a clear plan and brand guidelines. The project has exceeded our expectations and will be instrumental in driving the business forward. If you're looking for strategic marketing support, get in touch with Kat.

John Forde

Managing Director, bluesource

Kat quickly understood our business and goals to offer valuable marketing direction and plan the necessary activities. Kat became an integral part of the team, providing senior-level marketing support across strategy and execution. Kat brings a wealth of knowledge and experience, combined with enthusiasm, energy and a desire to succeed.

David Abbott

Former CEO, Take Note

Kat has delivered a number of excellent and informative workshops for the Abri CREATE (Previously known as Radian CREATE) business program. Her presentation skills are excellent with a relaxed and personable approach. All workshops have been well thought-out with powerful content that can really help benefit all different types of businesses. Kat is also a business mentor for the CREATE project and has been helping our members on a 1:1 basis around marketing and sales which has been extremely valuable to mentees

Jamie Kemp

CREATE business advisor
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What you can expect

Productive partnership

You’ll get a real partnership. We’ll collaborate to get you the best results. No jargon, no hidden costs, just good old commitment with a smile.

Senior Experience

One size doesn’t fit all. I get the challenges smaller organisations are up against. I’ll use my experience to deliver tailored solutions that are right for you. 

Outputs that lead to action

I’ll be relentlessly curious on your behalf. The researcher in me can’t help digging to uncover the ‘why’, giving your strategy and content the edge. 

Boost your marketing with handy hints and tips

You’ll receive valuable tips, updates and inspiration focused on smaller businesses going big!

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Latest thoughts, musings and the things I'm learning

Let's Talk

To see if we’re a good fit and to discuss your requirements in more detail, get in touch.

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