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The 20% Club

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What is the Katch 20% club?

It’s said that as a freelancer you should spend 80% of your time doing the work and 20% on running your business.

The Katch 20% Club is about maximising the 20% when it comes to marketing and selling yourself.

So, if sales & marketing always drops to the bottom of your to-do list and you’re not sure where to start or what to prioritise, you’re in the right place.

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How does the Katch 20% Club work?

The Katch 20% Club is designed for B2B freelancers, just like you.

The 20% Club is a paid 12-month programme that consists of live virtual workshops, Q&As, practical exercises and accountability, all with a community of freelancers who share similar challenges to you. 

If you’re ready to treat your freelancing business like a business the 20% Club will:

  • Push you to achieve your business development goals
  • Support you in the biz dev areas that you’re uncomfortable with 
  • Give you the confidence to market yourself
  • Help you to enjoy the sales/marketing side of things, maybe, just maybe

Every fortnight we also host a FREE 30 min surgery session, open to all, to answer your business development and marketing queries. Ideal if you want some advice or have a burning question on something specific. 

One more thing, this is for committed freelancers only. We’ll give the info, tools and tips to succeed with your sales and marketing. We’ll hold you to account, but we can’t do the work for you.

We’ve packed The 20% Club full of value, but if you decide after the first session that it’s not for you, we’ll give you a full refund. 

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What’s included?

Monthly virtual group sessions to keep you on track (max. 20 people, taking place Tuesdays for 1.5 hrs, starting at 6.30pm.

Expert advice to take the cringe out of selling and get you those all-important clients.

Live workshops (plus their recordings) to provide you with the tools, techniques and tactics to get you results.

Practical exercises to move your sales & marketing forward.


£105 per month paid by direct debit

12 months in advance for a discounted £1,120

Or sign up for 2 6-monthly payments of £578

If you decide after your first session that it’s not for you, we’ll give you a full refund. 

Upcoming Free Drop-in Sessions


New dates coming soon…


New dates coming soon…



Join the waitlist below to keep up to date with the new dates.


We’re Patrick and Kat, creators of The Katch 20% Club. We typically work with businesses, but we wanted to find a way to use our expertise to help freelancers & consultants, just like us, overcome their sales and marketing challenges.

The 20% Club was born! We’d love for you to join us. Hopefully, we’ve provided you with the information you need but if you have any questions, please feel free to get in touch or join one of the drop-in sessions.

Patrick Allen Business Development Consultant

Patrick Allen

Patrick helps B2B companies to boost their Business Development, improve their sales and ultimately get more clients.

Patrick has over 15 years’ experience in sales and supports businesses with their sales strategy and execution. He has booked meetings and successfully sold to some of the UK’s leading brands.

Kat Hounsell Marketing Consultant

kat hounsell

Kat’s Marketing Consultancy business is called Small goes Big. She helps smaller businesses with big ambitions with their marketing strategy and content creation.

Kat has a background in B2B Marketing and has held Director level positions at a Market Research agency as well as a SaaS business.

Katch 20% Club client testimonial from LinkedIn

You’re a doer, so let’s do this!

Sign up for the waitlist.