Customer-Focused Marketing for Tech-Based Ventures ‘We’re customer-centric’, ‘put yourself in your customer shoes’, ‘the customer is always right’ – I won’t go on. There are heaps of well-known phrases about being customer-focused – some more eye-roll inducing than others. They’re easy to say, harder to live by. But, they basically all boil down to one …
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4 ways a buyer persona Will Supercharge Your Business What are the benefits of a buyer persona? Most businesses start with a brilliant flash of inspiration. You spot a gap in the market, think of a different way to do things and have a unique proposition. When it comes down to it, all businesses are …
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Effective Ways To Create A Buyer Persona, Even When You Don’t Have Customers (Yet) So, you’re brought into the concept of personas. Welcome. If you’re not quite sure yet, my blog on how buyer personas can supercharge your business is for you! You understand the concept, appreciate the benefits, know how important the research stage …
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