You’ve put the time, effort and energy into creating a well-crafted blog, but are you making the most of it?
It’s common to see new blog posts promoted at the time they are posted up. You diligently share it to your social channels and include a link in the latest newsletter.
However, there are some genius ways to repurpose a blog to make it work much harder for you. Not only will it mean you easily gain additional content, but it’ll also save you time too. No more staring at a blank screen waiting for inspiration to strike – who has time for that?
Each blog post you create you can view as a springboard into multiple content streams, exponentially growing your content creation.
- Turn Your Post Into a Video
- Create A Carousel Post
- Transform Your Blog Into An Infographic
- Stats & Quotes
- Create A Mini-Series
1.Turn your post into a video
I know, I know, video can seem like a daunting option but hear me out.
Video sounds expensive as well as time-consuming. And, although there are obviously some high-end production options, there are also some quick wins to be had.
Your mobile is your friend. It can produce high-quality content, you can even get apps for your phone that act like a teleprompter if you’re not quite ready to ad-lib just yet!
Video can come in many forms, here are just some of the options you might want to explore. This could be as simple as reading an extract from the blog or using the blog content as inspiration.
- Speak to camera and provide your opinion or take on a topic. Longer form video is welcome on many of the social platforms
- Record a conversation or interview with an expert on the subject, a colleague or a client. This can help to grow both your audiences, adds a level of credibility and encourages a debate around a topic
- If your blog post was showing a process, bringing this to life on video can be really powerful. A step-by-step guide can help people to follow along
This is video in a more snackable form – often feeling more authentic and less polished, it can be an effective option to produce content at speed and on a lower budget.
- Jump into stories. They’re on most social platforms in some form and allow you to share bitesize content
- Reels are a fun way to engage with your audience and provide a good way to practice getting your key points across in 15-30 seconds!
If you’re feeling brave, going live can heighten engagement and help to build a network, especially for those able to catch the live stream – so think through the timing carefully.
Whichever options you experiment with, make sure they work for your audience if they have the sound off – get those subtitles added.
And, don’t forget to repurpose your video content too – that might include sharing it on different social platforms, uploading to YouTube or publishing it back to your website as an alternative to the written blog.
2.Create a carousel post
Carousel posts act like mini-presentations with each ‘slide’ containing a key point. They are popular on LinkedIn and Instagram and can help to tell a story in an easy to digest format. They encourage your audience to engage with the content, your job is to draw them in, encourage them to swipe and provide value. They’re ideal for providing educational content such as sharing best practice.
Listicle blog posts are natural candidates for carousels, you’ve pretty much done all the work already. It just requires a bit of styling and you’re good to go.
Don’t forget to add your call to action – what do you want your audience to do after they’ve seen your content?
3.Transform your blog into an infographic
If your blog post contains a host of useful facts and figures an infographic is a perfect match. It can turn a dizzying amount of information into something more digestible.
Producing an eye-catching infographic is a bit of a skill. So if you don’t have the resource in-house, this might be one to outsource.
Infographics are ideal for those who are more visual, with the added bonus of being easy to share – so don’t forget to include any sources, along with your logo and web address, you never know who might see it.
4.Stats & Quotes
And, no these don’t have to be lofty inspirational quotes, unless they’re your thing.
These can simply be key points you’ve made in the blog post or stats from any research. Use them as a simple text post on your social channels, or if you’re feeling creative, style up an image to post which includes the quote or stat centre stage.
Here’s one I created earlier…
I’ve used Canva but there are other tools out there.
Even if design is not your strong point, there are heaps of templates available to give your content a professional look and feel. You can easily change the colours, font and style to match your brand with a few clicks, making sure everything you produce looks consistent.
5. Create a mini-series
Typically in a blog post, you’ll have split your content up into subsections and used sub-headings to guide the reader through (if not, I’d definitely recommend going back through your posts and adding this formatting).
Your sub-headings are ideal sections in order to create a mini-series. You could use one format to cover them all, such as carousel posts, or use a wonderful array of formats – the choice is yours!
The extra bonus is, this can work the other way round too.
If you have separate blogs on a similar theme you can aggregate them into a list or a summary of the content. You could even create a downloadable ebook on a specific topic, based on the content you’ve already created.
Bonus tip: Share your blog multiple times
Finally, don’t forget to share your blog posts multiple times on social media and through emails. We can be overly cautious about reusing our existing content, which is such a shame when so much effort goes into its creation to start with.
Obviously, you don’t want your clients or prospects thinking you only have one blog post – but chances are if you space out your social posts and emails, it’ll help your key messages stick.
The effective frequency of a message is cited to be anywhere between 7-20, so chances are you’re nowhere near that level and have a fair bit of wiggle room before you ‘annoy’ any customers.
However, think about how you can mix things up, post with a different caption, image or hashtags.
Hopefully that’s given you some inspiration for ways to repurpose a blog, creating new content, without having to go back to the drawing board. You don’t want to leave your most valuable content languishing in the dusty archives of your website.
Your most popular blogs are a great place to start, so let’s get going and them a new lease of life. If you feel like you need some help with blog writing or content creation, check out my services page or get in touch.