‘We’re customer-centric’, ‘put yourself in your customer shoes’, ‘the customer is always right’ – I won’t go on. There are heaps of well-known phrases about being customer-focused – some more eye-roll inducing than others. They’re easy to say, harder to live by. But, they basically all boil down to one concept – you should …
Customer-Focused Marketing For Tech-Based Ventures Read More »
You’ve put the time, effort and energy into creating a well-crafted blog, but are you making the most of it? It’s common to see new blog posts promoted at the time they are posted up. You diligently share it to your social channels and include a link in the latest newsletter. However, there are some …
What are the benefits of buyer personas? Most businesses start with a brilliant flash of inspiration. You spot a gap in the market, think of a different way to do things and have a unique proposition. When it comes down to it, all businesses are solving a problem – even if it’s a problem people …
4 Ways a Buyer Persona Will Supercharge Your Business Read More »
So, you’re brought into the concept of personas. Welcome. If you’re not quite sure yet, my blog on how buyer personas can supercharge your business is for you! You understand the concept, appreciate the benefits, know how important the research stage is to the process and you’re eager to get started. But wait…most of the …
Effective ways to create a buyer persona, even when you don’t have customers (Yet) Read More »
How can you attract your ideal customers? Well, to start with you have to know who they are. Sounds so simple right? However, to have customers knocking on your door, you have to really understand them, you need to go deeper than just identifying a broad target market. Building a buyer persona gives this process …
Buyer personas: the secret to attracting your ideal customers Read More »
