Author name: smallgoesbig_ijsbya

Customers focused on a tech solution

Customer-Focused Marketing For Tech-Based Ventures

  ‘We’re customer-centric’, ‘put yourself in your customer shoes’, ‘the customer is always right’ – I won’t go on. There are heaps of well-known phrases about being customer-focused – some more eye-roll inducing than others. They’re easy to say, harder to live by. But, they basically all boil down to one concept – you should …

Customer-Focused Marketing For Tech-Based Ventures Read More »

Man staring at wall of documents trying to figure out his buyer persona

Effective ways to create a buyer persona, even when you don’t have customers (Yet)

So, you’re brought into the concept of personas. Welcome. If you’re not quite sure yet, my blog on how buyer personas can supercharge your business is for you! You understand the concept, appreciate the benefits, know how important the research stage is to the process and you’re eager to get started.  But wait…most of the …

Effective ways to create a buyer persona, even when you don’t have customers (Yet) Read More »

Potential business customers waiting sitting on chairs

Buyer personas: the secret to attracting your ideal customers

How can you attract your ideal customers? Well, to start with you have to know who they are. Sounds so simple right? However, to have customers knocking on your door, you have to really understand them, you need to go deeper than just identifying a broad target market. Building a buyer persona gives this process …

Buyer personas: the secret to attracting your ideal customers Read More »

Scroll to Top