Attract the customers you want and keep them coming back
Meet The Flunnel
Growing your business isn’t just about getting new customers. Your existing customers can also become your biggest advocates.
You may have heard of the marketing funnel or the HubSpot flywheel model, but this is The Flunnel!
The flunnel is a model to help you think about the complete journey customers go on with you. From the first moment they stumble across you on social media all the way through to when they can’t stop raving about you to their friends.
1. Attract your ideal customers and keep them engaged
People can’t buy from you until they’ve heard of you and know where to find you.
The process is a whole lot easier when you understand who you can help the most and figure out how you can connect to them.
2. Deliver on the promise your marketing makes
You’ve got someone interested, and they’re ready to buy. Now it’s your time to shine.
You can do better than just deliver. You can create something memorable, something your customers can’t help but share and gush to their friends about.
3. Show your customers some love
Don’t you hate it when all the best offers, support, and love seem to be directed at new customers?
Your loyalty doesn’t seem to count for much to some brands. After all, they’ve already got your money.
But I know you’re different. You cherish your existing customers. Right?
This stage is about how you can continue to interact with those who already love what you do. After all, they’re your biggest fans and they might just buy again.
Spot gaps and find opportunities to improve at every stage of the customer journey